Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As a decidedly unconventional holiday season approaches, 64-year-old kids modeling compound Play-Doh is launching its first-ever product specifically for adults, which will be available at retail giants Amazon and Walmart.
The scented product line, aptly named Play-Doh for Grown Ups, was inspired by “comical trends, iconic themes and pop culture favorites,” according to a spokesperson.
While kids are stuck with more generic color names, adults are treated to what the spokesperson described as wit with monikers such as Lord of the Lawn, Mom Jeans and Overpriced Latte.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in