Play-Doh for Adults May Be the Most 2020 Product Innovation Yet

If you've ever wished it smelled like barbecue, you're in luck

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As a decidedly unconventional holiday season approaches, 64-year-old kids modeling compound Play-Doh is launching its first-ever product specifically for adults, which will be available at retail giants Amazon and Walmart.

The scented product line, aptly named Play-Doh for Grown Ups, was inspired by “comical trends, iconic themes and pop culture favorites,” according to a spokesperson.

While kids are stuck with more generic color names, adults are treated to what the spokesperson described as wit with monikers such as Lord of the Lawn, Mom Jeans and Overpriced Latte.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in