Connected TV Ad Fraud Drops Drastically as Impressions Accelerate

Rates fell 30% year over year across all devices, according to a new report

Ad fraud has long been a problem in the connected TV space, with a December 2020 scheme siphoning away roughly $14.5 million ad dollars. But as connected TV ad spend continues to gain ground in 2021, emerging as the No. 1 device for video in North America, the industry is beginning to see a reduction in fraud.