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Ad fraud has long been a problem in the connected TV space, with a December 2020 scheme siphoning away roughly $14.5 million ad dollars. But as connected TV ad spend continues to gain ground in 2021, emerging as the No. 1 device for video in North America, the industry is beginning to see a reduction in fraud.
For the first time, brand suitability and fraud/sophisticated invalid traffic (SIVT) rates for programmatic buys and publisher direct buys were nearly identical, according to a global insights report from DoubleVerify.
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