Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

Scammers are plotting as more people stream content while they stay home during the pandemic

The IAB Tech Lab has introduced a new spec to curb fraud in CTV. Source: Unsplash, Getty Images

People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}