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Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces bespoke album covers to celebrate the 50th anniversary of hip-hop.
The landing page, produced in partnership with Sprite, reflects advertisers’ growing interest in being associated with the buzzy technology. It also demonstrates one of the ways in which media companies can tap into that desire to land direct sponsorship deals.
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