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Publisher G/O Media began using generative artificial intelligence to create editorial content on Wednesday, according to an internal memo seen by Adweek, making the company the latest in a growing list of publishers experimenting with the tech.
In an email shared with staff last week, editorial director Merrill Brown described the venture as a limited trial, which will produce only a handful of stories for the publishers AV Club, Gizmodo, The Takeout and Deadspin.
The company bills the technology as a means of generating the kinds of content its staff disliked producing in the first place, such as a rote list of the best sandwiches in every state.
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