Chipotle, Addison Rae Team Up on #Boorito TikTok Challenge

Entrants with the 6 best Halloween costumes will get free burritos for 1 year

Addison Rae will also give out 50,000 free burrito codes through her TikTok account Chipotle

Chipotle teamed up with superfan and social media personality Addison Rae on the #Boorito TikTok challenge. David Cohen is editor of Adweek's Social Pro Daily.