Chipotle, Addison Rae Team Up on #Boorito TikTok Challenge

Entrants with the 6 best Halloween costumes will get free burritos for 1 year

Addison Rae will also give out 50,000 free burrito codes through her TikTok account Chipotle

Chipotle teamed up with superfan and social media personality Addison Rae on the #Boorito TikTok challenge.

The challenge encourages fans to show off their 2020 Halloween costumes by using TikTok’s morph feature and pairing their videos with the new remix of “The Monster Mash” by Ethan Fields. Entries must include the hashtags #Boorito and #contest in their captions.

Rae will choose the six most creative videos Nov. 1 by commenting on them, and those winners will receive free burritos for one year.

She will also give out 50,000 free burrito codes through her TikTok account.

@addisonre

show me past costumes & this year! use boorito, #contest & this sound. picking ppl to win 1yr of free @chipotle ! terms: chip.tl/boo  #ad ????

♬ Monster Mash (Ethan Fields Remix) – Chipotle

Chipotle chief marketing officer Chris Brandt said in a statement, “Over the years, Boorito has become a mainstay for Chipotle and, while we can’t have our usual in-person event, canceling completely was never an option for us. This year, we’ve introduced a virtual Boorito to help our fans celebrate and enjoy our real food from anywhere this Halloween.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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