Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag

Teach different skills where roles cross with one another

Drag queens are inherently multifaceted, combining talents like makeup artistry, comedy, design and more to create unique performances. Sujean Gahng for Adweek

Video may have killed the radio star, but the explosion of new advertising media hasn’t quite killed the specialist. It has, however, increasingly demanded that they know how to play outside of their own sandbox.

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Adweek opinion contributor Brooke Stephenson is a creative advertising and sociology student at Syracuse University.