RuPaul’s Drag Race Queens Create Pageant-Worthy Fashion Inspired by Barefoot Wine

World of Wonder, show's producer, continues brand partnership drive

Drag queen Eureka O’Hara creates an outfit inspired by Barefoot Wine packaging. Barefoot Wine

To fan-favorite drag queen Eureka O’Hara, gay activism looks like a towering headpiece and a curve-hugging bodysuit.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.