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To fan-favorite drag queen Eureka O’Hara, gay activism looks like a towering headpiece and a curve-hugging bodysuit.
The alum of RuPaul’s Drag Race modeled their show-stopping ensemble on YouTube recently as part of a promotion with Barefoot Wine, dubbed “House of Barefoot.”
O’Hara and several other queens took their fashion inspiration from Barefoot’s first Pride-themed packaging, translating the rainbow-colored designs on wine bottles into runway-ready outfits.
The branded content stunt was designed to keep the Pride party going past its usual June period and honor some milestones in LGBTQ history—and, sure, sell some Barefoot booze, which is funneling part of its proceeds from the Pride packages to nonprofit group, Free Mom Hugs.