Barefoot Wine's New Ad With Aubrey Plaza Takes Place in Kenan Thompson's Dreams

Brand had to rewrite the ad to move the party after Covid-19 hit

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Barefoot Wine debuted its new wine-based hard seltzers earlier this year, and had planned to launch a summer campaign in April featuring them in spritzers. The campaign, which would have been the brand’s first for TV, stars Parks and Recreation’s Aubrey Plaza and Saturday Night Live’s Kenan Thompson.

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