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With concert halls and event spaces closed to artists and entertainers alike due to the pandemic, many have turned to the only place left to perform: online.
Jack Daniel’s Tennessee Fire brand, a cinnamon-flavored liqueur, has joined forces with a group of prominent drag queens to release a web series called Drag Queen Mukbang. The idea, made in collaboration with marketing agency IW Group, is to combine the campy humor of a drag queen brunch with the fascinating allure of a mukbang, an online video genre that involves a host consuming a heap of food as they interact with viewers.