Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season

The 21-day experience aims to gamify purchasing products from 7 advertisers

Photo of Bustle Digital Grouo's entrance to its holiday shop
Shop Holiday: 21 Days of Gifting resembles an open-air market. Bustle Digital Group

The holiday season normally marks a time for brands to go all out with shopping pop-ups to provide gift ideas and drive awareness among consumers. But the pandemic has forced brand marketers to strategize how to safely pivot these experiences without completely losing the magic of shopping for gifts in person.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.