8 Brands That Got Festive With Pop-ups This Holiday Season

They used AR, arcade games, yoga and more to inspire shopping

The holiday season is an ideal time for brands to bring online shops and campaigns offline with interactive pop-ups, which can provide consumers with gift ideas and festive social media fodder. From Chanel’s wintery pop-up with an AR snow globe to Yahoo Mail and BuzzFeed’s gamified marketplace, here’s how eight brands have engaged consumers this season.