8 Brands That Got Festive With Pop-ups This Holiday Season

They used AR, arcade games, yoga and more to inspire shopping

the outdoor facade of a building with a small bridge area and a bunch of christmas trees
Chanel's No. 5 in the Snow pop-up took over The Standard, High Line in New York. Chanel

The holiday season is an ideal time for brands to bring online shops and campaigns offline with interactive pop-ups, which can provide consumers with gift ideas and festive social media fodder. From Chanel’s wintery pop-up with an AR snow globe to Yahoo Mail and BuzzFeed’s gamified marketplace, here’s how eight brands have engaged consumers this season.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.