This Beautifully Simple Red Cross PSA Shows the Power of Love and Hope
Burt Bacharach classic sets a moving tone in work from BBDO
A simple, yet powerful song celebrates hope.
American Red Cross
In a world struggling amid a pandemic, every bit of communication is vital. Yet, one could be forgiven if a constant flow of PSAs manages to fade into the background. Creatively, messaging around important issues remains largely straightforward, which is understandable considering the circumstances.
