Accounts

BBDO New York Named Agency of Record for AARP

Grey New York previously handled the account

BBDO New York's first work for AARP is expected to debut early next year.

By Minda Smiley

September 29, 2020

AARP, the nonprofit organization dedicated to helping Americans aged 50 and older, has chosen BBDO New York as its brand agency of record following a review. The agency will be tasked with both strategic and creative responsibilities.

Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
Recommended articles
You Might Like

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}