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Bacardi became the first alcoholic beverage brand to tap Snapchat’s augmented reality 3D full body tracking technology with the debut of its custom dance lens Monday.
The soundtrack for the lens is a remake of iconic Latin Dance classic “Conga,” featuring lead vocals by Leslie Grace and hip-hop verses by Meek Mill, and produced by Grammy Award winner Boi-1da
Bacardi kicked off its “Conga Feat. You” campaign just prior to Super Bowl 2021.
Snapchatters can unlock the Conga lens via the Snapcode below, and the lens will guide them through a series of dance moves that correspond to different instruments in the song, accompanied by 3D AR animations representing the “vibrant Caribbean world” where the video for “Conga” was filmed.