Bacardi Urges Snapchatters to Show Off Their Conga Moves

It becomes the first alcoholic beverage brand to tap the app’s 3D full body tracking tech

Bacardi kicked off its “Conga Feat. You” campaign just prior to Super Bowl 2021 Bacardi/Snap Inc.

Bacardi became the first alcoholic beverage brand to tap Snapchat’s augmented reality 3D full body tracking technology with the debut of its custom dance lens Monday.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.