AT&T’s Xandr Backs Unified ID 2.0

Advertising unit adopts interoperable approach to identity

xandr logo on a pink and orange background
AT&T hopes the move will attract media traders to its Xandr Invest and Xandr Monetize platforms. Xandr

Xandr, AT&T’s advanced advertising company, will adopt an open approach to identity by integrating with Unified ID 2.0.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.