Last week, the IAB played host to the industry’s largest gathering since Google time-called on third-party cookies in its market-leading Chrome web browser.
In conference rooms at the luxurious JW Marriott hotel in sunny Palm Desert, the IAB and IAB Tech Lab outlined proposals for the industry to pursue whereby they could seek alternatives to aid online ad targeting in a post-cookie world.
As the industry is about to pull the old blow-in-the-cartridge Nintendo trick to restart itself, there has been some degree of confusion, debate and dissent as to what this reboot looks like.
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