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As travelers begin planning their long-overdue vacations, brands and publishers are responding with custom advertising campaigns that reflect the new motivations of travelers, such as regenerative travel, undiscovered backyard gems and accessible international travel.
Travel-advertising spend began to rebound in earnest this summer—after repeated uncertainty—for industry-adjacent publishers, and many are now seeing their related revenues approach 2019 levels, sources told Adweek. To capitalize on this resurgent interest, publishers like The Washington Post, Atlas Obscura and Travel + Leisure are running campaigns in partnership with brands like Marriott Bonvoy, Land Rover and destination tourism boards to accommodate the concerns about and inspirations behind traveling at the moment.