Infographic: The Delta Variant Turns Travel Plans Into Online Grief

After hopes of a hot vax summer, anger and sadness reign as Covid-19 surges

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This was supposed to be our summer, a season of blissful freedom making up for the one scuttled by the novel coronavirus in 2020. But Covid-19 came for 2021, too.

After a jubilant start to summer—the TSA recorded the highest number of fliers over Memorial Day weekend since the pandemic began, and cruises resumed at the end of June—the delta variant began surging in July, upending Americans’ long-delayed travel plans.

To gauge whether travelers would hold or fold those reservations (again), social media management platform Hootsuite and digital consumer intelligence company Brandwatch looked at mentions, sentiment and location of conversations about Covid-19 from July 16 to Aug.



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This story first appeared in the Sept. 13, 2021, issue of Adweek magazine. Click here to subscribe.