Publishers Revamp Travel Coverage as the Ad Category Dries Up Amid Pandemic

As quarantine persists, new experiences go digital

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With the U.S. under widespread stay-at-home orders, publications that cover travel have had to rethink how to reach those consumers and attract ad dollars even as the category’s marketing budgets are being cut.

Publishers including The New York Times, Condé Nast Traveler (CNT) and Meredith’s Travel + Leisure have all shifted their coverage to focus more on service journalism and keep readers’ minds engaged. While consumers are still interested in the topic, the travel advertising category has taken a dive due to the Covid-19 pandemic.

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