Publishers Revamp Travel Coverage as the Ad Category Dries Up Amid Pandemic

As quarantine persists, new experiences go digital

a cactus and tumbleweed with logos from travel + leisure, conde nast traveler and new york times travel

Media organizations are rethinking their travel coverage amid Covid-19. Condé Nast, Travel + Leisure, The New York Times

By Sara Jerde

May 5, 2020

Key insight:

Travel publications are leaning into service journalism that provide a "travel" experience, virtually, as Covid-19 forces readers and publishers alike indoors.

With the U.S. under widespread stay-at-home orders, publications that cover travel have had to rethink how to reach those consumers and attract ad dollars even as the category’s marketing budgets are being cut.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.