Pivoting to Partnerships Kept Atlas Obscura Afloat—Despite a Wavering Travel Market

New revenue streams delivered its 'best year yet'

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Both publishers and travel brands have faced financial strain due to the pandemic. Yet travel magazine Atlas Obscura has had its best year yet, according to the company.

Under CEO Warren Webster, who joined the publisher about a week before the pandemic took hold in the U.S., the publisher revamped its media strategy. To replace its trips and experiential business, which accounted for 60% of its revenue last year, Atlas Obscura invested in brand partnerships—most recently with Graduate Hotels and Nissan—to create sponsored content and experiences.



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