Travel & Transportation

Pivoting to Partnerships Kept Atlas Obscura Afloat—Despite a Wavering Travel Market

New revenue streams delivered its 'best year yet'

atlas obscura logo on a beautiful landscape with a setting sun and waterfall
Even as other publishers struggle, Atlas has carved more of a niche for itself. Robert Lukeman/Unsplash, Atlas Obscura

By Ryan Barwick

November 12, 2020

Both publishers and travel brands have faced financial strain due to the pandemic. Yet travel magazine Atlas Obscura has had its best year yet, according to the company.

Ryan Barwick
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
Recommended articles
You Might Like

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

By Arielle Gross Samuels

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}