5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals

“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained how they employ personalization technology to serve related stories to readers, but also to create

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