Video: Publishers Know a Lot About Their Audiences But Fail to Act on The Data

Personalized web experiences can help publishers reach a variety of goals, from increasing event registrations to growing reader engagement. But first, publishers need to understand who their readers are by connecting individuals to a variety of behavioral and demographic data. Deciding which pieces of information are most valuable and translating those insights into a personalized experience can be challenging, says CEO of Decision Counsel Sal Fuentes. And publishers must dig deeper into their data. “So often publishers look at [reader data] from a simple taxonomy topic level, and they don’t realize that there is a ton of insight that they can tap into.”