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G/O Media announced Thursday morning that it had acquired the business publisher Quartz, beginning a new chapter for both media companies and inviting a host of questions about the compatibility of the two organizations.
On paper, the pairing makes some sense: As the media industry consolidates, publishers large and small will continue to gravitate toward one another in hopes of shoring up their respective weaknesses.
G/O Media, whose house of brands spans a variety of categories, found an analysis-oriented business publisher looking for an exit.
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