How a Bet on Mobile-First Design Paid Off Big for Quartz

Experimentation is the name of the game


Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Quartz’s Natalie Diamond describes the culture of experimentation that has helped her media company become a standout. Below, in her own words, she suggests success can be defined more broadly than we think.

Continuous experimentation is in our DNA here at Quartz. That was part of being born into a crowded digital media landscape in 2012—plus the influential words of our then-proprietor: “When presented with an opportunity to take the bold and creative path, take it.”

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