Project Isaac

How Land Rover’s Founder Came Up With a Whole New Kind of Vehicle by Doodling in Sand

It was a whole new kind of vehicle.

This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

The 12-person staff at FlyteVu pairs clients with recording artists.

Infographic: The Influence of ‘Corpsumers’ Who Care as Much About a Brand’s Values as Its Products

The important buying bloc is more populous than millennials and moms.

How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online

Retailers from West Elm to Burberry are adding artificial intelligence to their marketing strategies.

AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix

Buyers aren’t happy, but admit the move makes sense in the long run.

Consumers Have More Time Thanks to Technology, and Marketers Have More Opportunities to Fill It

Trends like ride sharing and IoT are giving people more free time.

These 18 Diverse and Novel Campaigns Cut Through the Clutter to Win This Year’s Project Isaac Awards

All of the winners work smart and hard, leveraging insight and data to transcend the one-size-fits-all definition of advertising.

Fearless Girl Stole the World’s Heart, but What Did It Do for the Client’s Business?

Here's a deep dive into the iconic statue and State Street Global Advisors, the financial advising company it was created for.

Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success

The work from DigitasLBi's earns the brand Adweek’s top honor for creative innovation.

Q&A: NewYorker.com Editor Michael Luo on Readership, Revenue and ‘the Mooch’

The New Yorker hired Luo from The New York Times last October as an investigative editor; now he's running its website.