Q&A: NewYorker.com Editor Michael Luo on Readership, Revenue and ‘the Mooch’

Plus, the story of how his open letter about race became a viral hit

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.


Specs
Current gig 
Editor, NewYorker.com
Previous gig 
Deputy metro editor, The New York Times
Twitter
@michaelluo

Adweek: You were hired by The New Yorker from The New York Times last October as an investigative editor for the magazine and now you’re running the website. How did that happen?
Michael Luo: I started [at The New Yorker] the week after the election. I think I edited six magazine stories in three months, and then [NewYorker.com editor] Nick Thompson left to take the job as editor in chief of Wired.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.