This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

FlyteVu pairs clients with recording artists

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At Nashville, Tenn.-based marketing agency FlyteVu, the 12-person team lives and breathes music.

Jeremy Holley, a former Warner Music marketing executive, and Laura Hutfless, a music partnership agent at CAA, launched the agency in October 2015 with the goal of pairing clients like Bumble and Cracker Barrel with recording artists, using a combination of data and their own personal love and appreciation for music.

“Any agency that wants to make this process automated will be missing the emotional connection that these brands have with these artists,” said Hutfless, now head of business development.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.