Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton’s ‘Jolene’

Collaboration was born from its music and entertainment program

Dolly Parton and Pentatonix sing her hit song 'Jolene.' PTXofficial

Country music legend Dolly Parton and a cappella group Pentatonix have been making the rounds on the awards and TV show circuit with their remix of Parton’s classic hit “Jolene,” which just snagged a Grammy for best country duo/group performance. What fans might not know, however, is that they have Cracker Barrel, in part, to thank.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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