Adweek constantly seeks to celebrate creativity, trailblazers and young influentials, efforts around diversity and inclusion, sports leaders, brand geniuses, and standout agencies and media plans. But the Project Isaac Awards are something else entirely: They honor those who answer a craving for invention—that rare quality at the heart of standout work. Project Isaac Awards celebrate novel notions in advertising that obliterate boundaries and exceed expectations to bolster brands and, in some cases, advance social causes close to their creators’ hearts.
These campaigns are novel and cut through the clutter. Past winners include We Believers, DigitasLBi, Delta, Absolut and LensCrafters across many categories, including event/experience, marketing, creative, brand performance, design and product development.

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The Ren & Stimpy Show Is Latest Viacom Animated Series Revived by Comedy Central

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Adweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovation

The 2019 recipients of our top prize for invention in marketing.

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Nat Geo’s VR Helmet Sent Users Into Space While Keeping Their Feet on the Ground

McCann New York is Adweek's Gravity Award winner for creative innovation.

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On the Adweek Podcast: The Year’s Most Innovative (and Sometimes Odd) Marketing Ideas

On this week's episode, we talk Project Isaac winners, the iPhone X and much more.

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These 18 Diverse and Novel Campaigns Cut Through the Clutter to Win This Year’s Project Isaac Awards

All of the winners work smart and hard, leveraging insight and data to transcend the one-size-fits-all definition of advertising.

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Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success

The work from DigitasLBi's earns the brand Adweek’s top honor for creative innovation.

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Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may [...]