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A machine that turns empty beer bottles into sand. An Instagram Stories ad that lets you remix music. A wedding registry for pizza.
These are just a few of the fascinating marketing ideas honored by Adweek’s annual Project Isaac awards, celebrating invention in advertising.
On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” our panel of editors discusses what made these ideas so innovative—and, hopefully, effective. Our podcast team also talks about Apple’s newest range of iPhones (and the marketing thereof), the week’s best ads and the client’s ROI from McCann’s celebrated publicity coup, Fearless Girl.
This week’s episode can be streamed below, or you
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