These 18 Diverse and Novel Campaigns Cut Through the Clutter to Win This Year’s Project Isaac Awards

From a storybook app that helps kids read to a prosthetic that helps amputees swim

In our complex, hyper-connected and fast-changing world where media, marketing and technology converge and mingle more every day, you don’t have to create “genius” campaigns in order to cut through the clutter. But if you do, it sure helps. Which brings us to Adweek’s fifth annual Project Isaac Awards, a celebration of novel notions that obliterate boundaries and exceed expectations to bolster brands and, in some cases, advance social causes close to their creators’ hearts.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.