Consumers Have More Time Thanks to Technology, and Marketers Have More Opportunities to Fill It

Trends like ride sharing and IoT have seemed to lengthen the day

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Recently, I was taking an Uber while speaking to a colleague on the phone and simultaneously switching between Instagram, news headlines and texting a partner in Singapore on WhatsApp. Ten years ago, these activities did not and could not coexist; today, I can do them all simultaneously.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.