Consumers Have More Time Thanks to Technology, and Marketers Have More Opportunities to Fill It

Trends like ride sharing and IoT have seemed to lengthen the day

The day is now apparently 30 percent longer than it used to be. Getty Images

Recently, I was taking an Uber while speaking to a colleague on the phone and simultaneously switching between Instagram, news headlines and texting a partner in Singapore on WhatsApp. Ten years ago, these activities did not and could not coexist; today, I can do them all simultaneously.

This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.
@KeithGrossman Keith A. Grossman is the president of Time.
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