Consumers Have More Time Thanks to Technology, and Marketers Have More Opportunities to Fill It

Trends like ride sharing and IoT have seemed to lengthen the day

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Recently, I was taking an Uber while speaking to a colleague on the phone and simultaneously switching between Instagram, news headlines and texting a partner in Singapore on WhatsApp. Ten years ago, these activities did not and could not coexist; today, I can do them all simultaneously.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.