How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online

Retailers add artificial intelligence to their marketing mix

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Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central to its ambitions of building a data-science model that drives highly relevant product offerings to consumers across the social web.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.