How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online

Retailers add artificial intelligence to their marketing mix

Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central to its ambitions of building a data-science model that drives highly relevant product offerings to consumers across the social web. More broadly, the effort speaks to how AI search is quickly becoming the retail sector’s next big digital shopping experience.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.

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