AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix

Buyers aren’t happy but admit the move makes sense in the long run

As they try to keep pace with premium cable and streaming services like HBO and Netflix in the era of Peak TV, FX and AMC are bringing the battle to a new platform: one that does not contain advertising.

Both networks recently struck deals with Comcast to offer the company’s cable subscribers ad-free access to their programming, via on demand and streaming, for an additional monthly fee. AMC Premiere, which costs $4.99 per month, launched in late June, while FX+, which is $5.99



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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.