AMC and FX Are Ditching Ads (for a Monthly Fee) to Take on HBO and Netflix

Buyers aren’t happy but admit the move makes sense in the long run

As they try to keep pace with premium cable and streaming services like HBO and Netflix in the era of Peak TV, FX and AMC are bringing the battle to a new platform: one that does not contain advertising.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.