Fearless Girl Stole the World's Heart, but What Did It Do for the Client's Business?

A deep dive into the iconic statue and the company it was created for

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She arrived in the middle of the night, seemingly out of thin air. Her arrival was quiet but calculated. The following day—International Women’s Day—millions would know her as the Fearless Girl.

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Standing roughly 50 inches tall, hands triumphantly placed upon her hips and facing Wall Street’s iconic Charging Bull statue, she took the world by storm. Created for financial advising company State Street Global Advisors by creative agency McCann New York, the Fearless Girl statue quickly went viral online, garnering over 1 billion Twitter impressions in the first 12 hours, and eventually reaching 4.6

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.