Fearless Girl Stole the World's Heart, but What Did It Do for the Client's Business?

A deep dive into the iconic statue and the company it was created for

She arrived in the middle of the night, seemingly out of thin air. Her arrival was quiet but calculated. The following day—International Women’s Day—millions would know her as the Fearless Girl.

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.