Infographic: The Influence of ‘Corpsumers’ Who Care as Much About a Brand’s Values as Its Products

The buying bloc is more populous than millennials and moms

The majority of corpsumers broadcast their support or distaste for brands. Getty Images/iStock Photo

For some people, choosing a new car or deciding where to shop for groceries is a matter of value. For others, it begs more questions: How do those companies treat their employees? What’s their stance on philanthropy? How eco-friendly are they?

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This story first appeared in the Sept. 11, 2017, issue of Adweek magazine. Click here to subscribe.
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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