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Although in different sectors, REI and Philips are highly praised for their commitment to people and the planet — from advancing sustainable business practices to embracing diversity, equity and inclusion.
Vivienne Long, SVP and Chief Marketing Officer of REI, and Lorraine Barber-Miller, EVP and Chief Marketing and Ecommerce Officer of Philips, sat down with Adweek during Commerce Week to discuss the importance of brand purpose when engaging with consumers, customers and employees.
Starting the sustainability discussion
Barber-Miller started the conversation with a surprising fact: the healthcare industry is less sustainable than the aviation and shipping industries.
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