REI's Been Selling Used Gear for Over 60 Years. Here's What Brands New to Resale Can Learn

Recommerce director Ken Voeller on the transition from garage sales to Re/Supply

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As major brands venture into the resale business, others have been making space for people to buy and sell used products for decades. Outdoor gear retailer REI Co-op sold used gear at its stores through its members-only “garage sales” for more than 60 years.

In the last few years though, REI has transitioned away from those periodic garage sale events, where members were invited to shop returned gear at a discounted price.

In their place, the company has outfitted its 174 stores nationwide and website with a Re/Supply section that allows shoppers access to used gear any time.



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