RFM in One-Two-Three
RFM in One-Two-Three
Bridgeville, Pa.-based data mining and automated analytics company ASA Corp. has released a product that integrates real and hypothetical data for better campaign preparation. SuperRFM is meant to tie predictive analytics to core business data: including recency of the last order, frequency of purchase and total monetary value (RFM).
Marketers can use the SuperRFM wizard to import and prepare data that allows new list creation and old list optimization. SuperRFM automatically recommends the best data to combine and lets marketers add in extra layers, such as product codes, gender and lifestyle information.
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