You may recall that back in June YouTube began testing a new feature that let users click on reaction buttons to decide whether or not a video was LOL, OMG, EPIC, CUTE, WTF or FAIL. Not much seemed to come of that test until now. This week, YouTube rolled out a brand new feature called ‘Reactions’, though it takes on a slightly different form than the original test.
The latest iteration of the YouTube Reactions feature is a bit less Buzzfeed-esque. They’ve traded in the internet slang acronyms like WTF and OMG for funny, incredible, classic, cute, what?, and ouch. Additionally, they’ve traded in buttons for a drop down menu, which you can find alongside the comment box.
You might notice that the reactions feature really hasn’t changed all that much from what was launched in June. Even the list of reactions has just used different words to explain the same things: LOL was swapped out for funny; OMG became incredible; EPIC was changed to classic; WTF became ‘what?’; and FAIL became ouch. Perhaps YouTube felt that not enough of their viewers are fluent in web-speak.
At this point it isn’t entirely clear whether this feature is going to stay and, if so, what its purpose will be. Perhaps we will be able to search for the funniest, most incredible, most classic, cutest and more based upon these reactions ratings, but only time will tell.
What’s your take on the new YouTube reactions features? Do you think it’s something you will be using? Share your thoughts with us in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.