YouTube Is Previewing Its New Look

Users can go to to preview the new design

Headshot of David Cohen

YouTube users are getting a preview of the Google-owned video site’s new design, which includes a dark theme to help reduce glare while users are watching videos.

Users can go to to preview the new design, and clicking “Restore Classic YouTube” from the Account Menu will restore the current look.

Product manager Brian Marquardt provided details on the new design in a blog post, saying that YouTube applied Material Design “to deliver a beautiful, delightful and intuitive user experience,” and adding that the three principles of the new design are:

  • Simplicity: The only thing you should be concerned about is watching the content you love. The new design is clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience. We’re focused on making the content shine.
  • Consistency: The new design is aligned across Google platforms, including the YouTube mobile application, while still providing the features you know and love.
  • Beauty: We strive to combine beauty and purpose to create an effortless experience.

Marquardt said the new site was built on a new, faster framework, Polymer, and one of the first features developed via Polymer was the dark theme, adding:

Developed to cut down on glare and let you take in the true colors of the videos you watch, Dark Theme turns your background dark throughout your entire YouTube experience. This is only the beginning—you can look forward to more powerful new features coming soon. David Cohen is editor of Adweek's Social Pro Daily.