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10,000 lifetime views is now the magic number to begin earning advertising revenue on YouTube.
The Google-owned video site announced the change to its YouTube Partner Program in a blog post by vice president of product management Ariel Bardin, who said the motivation behind the move was ensuring the validity of channels.
Bardin also announced that new creators in the YouTube Partner Program who reach the 10,000-view milestone will be subject to a new review process, adding that creators who have already generated revenue prior to reaching 10,000 total views will be unaffected.
He wrote:
Starting today (Thursday, April 6), we will no longer serve ads on YPP videos until the channel reaches 10,000 lifetime views.
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