YouTube announced its End Screens feature is now available to all creators. The feature allows creators to add thumbnail overlays to the ends of their videos to encourage viewers to take specific actions.
Creators can add these thumbnail overlays to the last 5-20 seconds of their videos. Thumbnails can encourage viewers to watch a creator’s other videos, subscribe to their channel, view collaborators’ channels and more. Thumbnails are viewable on mobile, as well as on desktop.
In a blog post, Muli Salem, product manager at YouTube, commented:
Currently, many creators use annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile. After testing End Screens with a number of creators, we’ve incorporated feedback to make the tool work even better. We couldn’t be happier to make it available to every creator on YouTube.
Readers: What do you think of YouTube’s End Screens feature?