Your Virtual Event Sucks, but Here Are 3 Ways to Make Them More Entertaining

Unfortunately, many miss the mark and land flat

How many virtual events have you attended or tried to attend in the past six months? 

There are likely 1 billion virtual events happening in a single day, all around the world, but how many are actually energizing and memorable? 

This is pretty fascinating when you think about it. We’ve had the television in our lives almost 100 years now, since 1927. Humanity has a long way to go at making virtual events as engaging, entertaining and energizing as broadcast television. 

What we realized after producing our first

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This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.