Winning the Virtual Room: How Agencies' Pitches Are Evolving During Coronavirus

Many remain optimistic about new business opportunities

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In a matter of just a few weeks, COVID-19 shut down offices across the country.

As agencies work remotely, they’ve found much of the work they do can still be accomplished from their living rooms, bedrooms or even tree houses. However, agencies can no longer meet face to face with potential clients, derailing opportunities to build critical relationships. Instead, they’ve retreated to slimmed down Zoom meetings and Google Hangouts, where mishaps—a toddler banging on an agency exec’s locked door, a cat snuggling up around a client’s neck, a chief marketing officer sitting so still the agency couldn’t tell whether his Google Hangout was frozen or he just wasn’t moving—can hamper their efforts to win new business.

YML CFO Hamish Macphail works from a treehouse in Mill Valley, Calif.


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