Pinterest said Tuesday that it is unifying its global agency and ads partners teams under global head of agency and ads partners Yolanda Lam, who has been with the company since April 2014.
Lam wrote in a blog post, “Pinterest is the home of inspiration, and our insights deliver unique value to marketers and agencies that want to understand more deeply how audiences, shopping behaviors, moments and trends can help their pursuits. Our Ads API (application-programming interface) partners already use our data today to help our advertisers and agencies, so it is a natural complement to our team’s work with global agencies who are always looking to break through with us.”
Pinterest also debuted its first-ever elearning program, Pinterest Academy.
Pinterest Academy is a collection of nine online courses that can be accessed from anywhere, on any device, and consumed at whatever pace people are comfortable with, and topics covered include connecting with a brand’s audience, designing Pins, creating best-in class ads, measuring success and incorporating best practices.
The company said in a blog post that a program like Pinterest Academy had been requested by marketers, agencies and brands on its platform.
Access to the first five of the nine courses the program is debuting with is available to select partners in the U.S., Canada, the U.K., Australia, France and Germany, with a wider rollout set for Oct. 24.
Pinterest said in its blog post, “The Academy’s nine courses help you learn how to use Pinterest Business for your business and your clients. Each course should take around two to five minutes to complete. The entire curriculum can be finished in under an hour. But it’s à la carte: You can take only the courses that are useful for you.”
The five courses available to select partners starting Tuesday are: Pinterest Narrative, Creative Inspiration, Creative Strategy, Campaign Objectives and Targeting and Buying.
And the four to be added later in October are: Setting Up a Pinterest Business Account, Planning and Strategizing a Campaign, Building and Launching a Campaign and Managing and Measuring a Campaign.