Pinterest’s focus on shopping and its visual search platform was extended to its Pinterest Partners program.
The company added a Shopping specialty to Pinterest Partners, saying that the goal is to make its platform more accessible to the third-party technology and business communities and, thus, enable more shopping experiences on Pinterest.
Pinterest said partners in the new Shopping specialty include:
- Platform: WooCommerce, which enables businesses to establish ecommerce sites and experiences.
- Feed management: Feedonomics, Productsup and GoDataFeed, which help manage and optimize product inventory feeds when businesses post their catalogs on Pinterest.
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