Yet Another Advertising Offering on Facebook

Just when you thought there wouldn’t be more advertising options for application developers, AdChap, a cost-per-click ad network decides to launch. So why use them over one of their competitors? I have no idea! They have a pretty well designed user interface but aside from that, I don’t believe that they have the critical mass necessary to make this a sustainable business.

I am somewhat biased though since I think that many of the current advertising plays on Facebook are extremely short ones.

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