Yelp introduced two ad products Tuesday aimed at enabling businesses with multiple locations nationally to get their message through to the local business information platform’s “high-intent audience.”
Yelp Store Visits, available to multilocation advertisers, is a first-party attribution tool that enables them to better understand the effectiveness of their ads in terms of driving physical store foot traffic.
The tool helps determine cost per visit attributable to Yelp advertising and allows clients to get a better handle on return on ad spend by using opt-in location information at scale, along with other signals users provide when engaging with Yelp.
Yelp said a national casual dining restaurant chain that was part of the pilot for Yelp Store Visits achieved a cost per visit of $1.17
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